Corporate social responsibility, firm management and international experience as driving factors of a company’s brand reputation
- Cerviño Fernández, Julio
- Mattera, Marina
- Baena Graciá, Verónica
Editorial: ESIC Editorial
ISBN: 9788416462513
Ano de publicación: 2015
Congreso: XVI Congreso Nacional de Marketing. 9-11 de septiembre de 2015, Pamplona.
Tipo: Achega congreso