Corporate social responsibility, firm management and international experience as driving factors of a company’s brand reputation
- Cerviño Fernández, Julio
- Mattera, Marina
- Baena Graciá, Verónica
Argitaletxea: ESIC Editorial
ISBN: 9788416462513
Argitalpen urtea: 2015
Biltzarra: XVI Congreso Nacional de Marketing. 9-11 de septiembre de 2015, Pamplona.
Mota: Biltzar ekarpena