Corporate social responsibility, firm management and international experience as driving factors of a company’s brand reputation

  1. Cerviño Fernández, Julio
  2. Mattera, Marina
  3. Baena Graciá, Verónica
Proceedings:
XVI Congreso Nacional de Marketing

Publisher: ESIC Editorial

ISBN: 9788416462513

Year of publication: 2015

Congress: XVI Congreso Nacional de Marketing. 9-11 de septiembre de 2015, Pamplona.

Type: Conference paper

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