Corporate social responsibility, firm management and international experience as driving factors of a company’s brand reputation
- Cerviño Fernández, Julio
- Mattera, Marina
- Baena Graciá, Verónica
Verlag: ESIC Editorial
ISBN: 9788416462513
Datum der Publikation: 2015
Kongress: XVI Congreso Nacional de Marketing. 9-11 de septiembre de 2015, Pamplona.
Art: Konferenz-Beitrag