Getting brand commitment through internet and mobile sports marketing: An insight on Real Madrid football team

  1. Baena, V.
Libro:
Strategies in Sports Marketing: Technologies and Emerging Trends

ISBN: 9781466659940

Ano de publicación: 2014

Páxinas: 203-218

Tipo: Capítulo de libro

DOI: 10.4018/978-1-4666-5994-0.CH013 GOOGLE SCHOLAR
Fonte de datos: Scopus