Getting brand commitment through internet and mobile sports marketing: An insight on Real Madrid football team

  1. Baena, V.
Liburua:
Strategies in Sports Marketing: Technologies and Emerging Trends

ISBN: 9781466659940

Argitalpen urtea: 2014

Orrialdeak: 203-218

Mota: Liburuko kapitulua

DOI: 10.4018/978-1-4666-5994-0.CH013 GOOGLE SCHOLAR
Datuen iturria: Scopus