Getting brand commitment through internet and mobile sports marketing: An insight on Real Madrid football team

  1. Baena, V.
Book:
Strategies in Sports Marketing: Technologies and Emerging Trends

ISBN: 9781466659940

Year of publication: 2014

Pages: 203-218

Type: Book chapter

DOI: 10.4018/978-1-4666-5994-0.CH013 GOOGLE SCHOLAR
Data source: Scopus