Getting brand commitment through internet and mobile sports marketing: An insight on Real Madrid football team

  1. Baena, V.
Buch:
Strategies in Sports Marketing: Technologies and Emerging Trends

ISBN: 9781466659940

Datum der Publikation: 2014

Seiten: 203-218

Art: Buch-Kapitel

DOI: 10.4018/978-1-4666-5994-0.CH013 GOOGLE SCHOLAR
Datenquelle: Scopus