Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid

  1. Baena, V.
Revista:
International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Ano de publicación: 2016

Volume: 17

Número: 3

Páxinas: 202-218

Tipo: Artigo

DOI: 10.1108/IJSMS-08-2016-015 GOOGLE SCHOLAR
Fonte de datos: Scopus