Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid

  1. Baena, V.
Revue:
International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Année de publication: 2016

Volumen: 17

Número: 3

Pages: 202-218

Type: Article

DOI: 10.1108/IJSMS-08-2016-015 GOOGLE SCHOLAR
La source de données: Scopus