Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid

  1. Baena, V.
Journal:
International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Year of publication: 2016

Volume: 17

Issue: 3

Pages: 202-218

Type: Article

DOI: 10.1108/IJSMS-08-2016-015 GOOGLE SCHOLAR
Data source: Scopus