Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid

  1. Baena, V.
Aldizkaria:
International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Argitalpen urtea: 2016

Alea: 17

Zenbakia: 3

Orrialdeak: 202-218

Mota: Artikulua

DOI: 10.1108/IJSMS-08-2016-015 GOOGLE SCHOLAR
Datuen iturria: Scopus