Factors influencing the internationalization process in the Spanish franchise system
- Baena Graciá, Verónica
- Cerviño Fernández, Julio
Actes de conférence:
36th EIBA Annual Conference: IB’S Role in Building a Better and Stronger Global Economy
Éditorial: University of Porto, School of Economics.
Année de publication: 2010
Congreso: 36th EIBA Annual Conference: IB’S Role in Building a Better and Stronger Global Economy, Porto, Portugal - December 9th-11th, 2010
Type: Communication dans un congrès