Factors influencing the internationalization process in the Spanish franchise system

  1. Baena Graciá, Verónica
  2. Cerviño Fernández, Julio
Proceedings:
36th EIBA Annual Conference: IB’S Role in Building a Better and Stronger Global Economy

Publisher: University of Porto, School of Economics.

Year of publication: 2010

Congress: 36th EIBA Annual Conference: IB’S Role in Building a Better and Stronger Global Economy, Porto, Portugal - December 9th-11th, 2010

Type: Conference paper

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