Publicaciones en las que colabora con Marina Mattera (11)

2019

  1. Golden Medals: The Impact of Individual Social Responsibility on Sports Corporate Reputation

    Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations (IGI Global), pp. 25-46

2018

  1. The ball is in your court: Using socially responsible actions as an effective marketing tool

    Sports Media, Marketing, and Management: Breakthroughs in Research and Practice (IGI Global), pp. 140-154

2016

  1. Games hit the books: How physical games can improve Higher Education students

    9th annual International Conference of Education, Research and Innovation

  2. How to portray professional reality in higher education settings? Using experiential learning and multiculturalism to improve students' knowledge acquisition

    9th annual International Conference of Education, Research and Innovation

2015

  1. The key to carving out a high corporate reputation based on innovation: Corporate social responsibility

    Social Responsibility Journal, Vol. 11, Núm. 2, pp. 221-241

2014

  1. Creativity in technology-enhanced experiential learning: Videocast implementation in higher education

    International Journal of Technology Enhanced Learning, Vol. 6, Núm. 1, pp. 46-64

  2. Investing time wisely: Enhancing brand awareness through stakeholder engagement in the service sector

    International Journal of Management Practice, Vol. 7, Núm. 2, pp. 126-143

  3. The ball is in your court: Using socially responsible actions as an effective marketing tool

    Strategies in Sports Marketing: Technologies and Emerging Trends (IGI Global), pp. 74-87

2013

  1. La responsabilidad social corporativa: factor clave para mejorar la reputación corporativa y valor de marca

    Economistas, Año 31, Núm. 134, pp. 51-59

2012

  1. Analyzing Social Responsibility as a Driver of Firm's Brand Awareness

    Procedia - Social and Behavioral Sciences, Vol. 58, pp. 1121-1130

  2. Corporate Reputation and its Social Responsibility: a Comprehensive Vision

    Cuadernos de estudios empresariales, Núm. 22, pp. 129-149