VERONICA
BAENA GRACIA
CATEDRÁTICO
Marina
Mattera
Publicaciones en las que colabora con Marina Mattera (12)
2019
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Golden Medals: The Impact of Individual Social Responsibility on Sports Corporate Reputation
Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations (IGI Global), pp. 25-46
2018
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The ball is in your court: Using socially responsible actions as an effective marketing tool
Sports Media, Marketing, and Management: Breakthroughs in Research and Practice (IGI Global), pp. 140-154
2017
2016
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Games hit the books: How physical games can improve Higher Education students
9th annual International Conference of Education, Research and Innovation
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How to portray professional reality in higher education settings? Using experiential learning and multiculturalism to improve students' knowledge acquisition
9th annual International Conference of Education, Research and Innovation
2015
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The key to carving out a high corporate reputation based on innovation: Corporate social responsibility
Social Responsibility Journal, Vol. 11, Núm. 2, pp. 221-241
2014
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Creativity in technology-enhanced experiential learning: Videocast implementation in higher education
International Journal of Technology Enhanced Learning, Vol. 6, Núm. 1, pp. 46-64
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Investing time wisely: Enhancing brand awareness through stakeholder engagement in the service sector
International Journal of Management Practice, Vol. 7, Núm. 2, pp. 126-143
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The ball is in your court: Using socially responsible actions as an effective marketing tool
Strategies in Sports Marketing: Technologies and Emerging Trends (IGI Global), pp. 74-87
2013
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La responsabilidad social corporativa: factor clave para mejorar la reputación corporativa y valor de marca
Economistas, Año 31, Núm. 134, pp. 51-59
2012
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Analyzing Social Responsibility as a Driver of Firm's Brand Awareness
Procedia - Social and Behavioral Sciences, Vol. 58, pp. 1121-1130
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Corporate Reputation and its Social Responsibility: a Comprehensive Vision
Cuadernos de estudios empresariales, Núm. 22, pp. 129-149