Firm experience, brand awareness, business orientation, franchise ratio and company size as drivers of franchise internationalization

  1. Baena Graciá, Verónica
Actes de conférence:
41th EMAC Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers

Éditorial: European Marketing Academy

ISBN: 9789897320040

Année de publication: 2012

Congreso: 41st European Academy of Marketing Annual Conference. 22-25 May 2012, Lisbon, Portugal.

Type: Communication dans un congrès

GOOGLE SCHOLAR lock_openAccès ouvert editor