Firm experience, brand awareness, business orientation, franchise ratio and company size as drivers of franchise internationalization

  1. Baena Graciá, Verónica
Proceedings:
41th EMAC Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers

Publisher: European Marketing Academy

ISBN: 9789897320040

Year of publication: 2012

Congress: 41st European Academy of Marketing Annual Conference. 22-25 May 2012, Lisbon, Portugal.

Type: Conference paper

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