Experiencias turísticas compartidas y viralizadas por los viajeros a través de las redesfactores y facilitadores

  1. Sacaluga Rodríguez, Ignacio
  2. Vargas Delgado, José Jesús 1
  3. Pérez García, Álvaro
  1. 1 Universidad Europea de Madrid
    info

    Universidad Europea de Madrid

    Madrid, España

    ROR https://ror.org/04dp46240

Journal:
Human Review: International Humanities Review / Revista Internacional de Humanidades
  1. Benali Taouis, Hanane (coord.)
  2. Marín Casanova, José Antonio (coord.)

ISSN: 2695-9623

Year of publication: 2022

Issue Title: Monograph: "Towards new models of culture, society and the human being"

Volume: 15

Issue: 7

Type: Article

DOI: 10.37467/REVHUMAN.V11.4376 DIALNET GOOGLE SCHOLAR

More publications in: Human Review: International Humanities Review / Revista Internacional de Humanidades

Abstract

The objectives of our study will be based on delving into the fact that the true prosumer has shaped the personification of absolute interactivity in the generation of messages, stories or any other type of content. Therefore, it is emphasized that not only its structure and its ingredients are transcendental for the effectiveness of a narrative, but also the way in which it is told, the medium used and the viewing platform. The sense of the fragmentation of the narrative itself is also relevant for the success of its argumentative and emotional hyperconnectivity.

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