Are retailers leveraging in-store analytics? An exploratory study
- Lorente-Martínez, J.
- Navío-Marco, J.
- Rodrigo-Moya, B.
ISSN: 0959-0552
Argitalpen urtea: 2022
Alea: 50
Zenbakia: 5
Orrialdeak: 599-618
Mota: Artikulua
Aldizkaria:
International Journal of Retail and Distribution Management