Are retailers leveraging in-store analytics? An exploratory study

  1. Lorente-Martínez, J.
  2. Navío-Marco, J.
  3. Rodrigo-Moya, B.
Journal:
International Journal of Retail and Distribution Management

ISSN: 0959-0552

Year of publication: 2022

Volume: 50

Issue: 5

Pages: 599-618

Type: Article

DOI: 10.1108/IJRDM-04-2020-0151 GOOGLE SCHOLAR
Data source: Scopus