Insights on International Franchising: Entry Mode Decision

  1. Baena, V.
Journal:
Latin American Business Review

ISSN: 1097-8526,  1528-6932

Year of publication: 2013

Volume: 14

Issue: 1

Pages: 1-27

Type: Article

DOI: 10.1080/10978526.2013.780453 GOOGLE SCHOLAR
Data source: Scopus