International Franchising Decision-Making: A Model for Country Choice

  1. Baena, V.
  2. Cerviño, J.
Journal:
Latin American Business Review

ISSN: 1097-8526,  1528-6932

Year of publication: 2014

Volume: 15

Issue: 1

Pages: 13-43

Type: Article

DOI: 10.1080/10978526.2014.871214 GOOGLE SCHOLAR
Data source: Scopus