The ball is in your court: Using socially responsible actions as an effective marketing tool

  1. Mattera, M.
  2. Baena, V.
Book:
Strategies in Sports Marketing: Technologies and Emerging Trends

ISBN: 9781466659940

Year of publication: 2014

Pages: 74-87

Type: Book chapter

DOI: 10.4018/978-1-4666-5994-0.CH006 GOOGLE SCHOLAR
Data source: Scopus