The ball is in your court: Using socially responsible actions as an effective marketing tool

  1. Mattera, M.
  2. Baena, V.
Buch:
Strategies in Sports Marketing: Technologies and Emerging Trends

ISBN: 9781466659940

Datum der Publikation: 2014

Seiten: 74-87

Art: Buch-Kapitel

DOI: 10.4018/978-1-4666-5994-0.CH006 GOOGLE SCHOLAR
Datenquelle: Scopus