Global marketing strategy in professional sports. Lessons from FC Bayern Munich
ISSN: 1743-9590, 1466-0970
Année de publication: 2019
Volumen: 20
Número: 4
Pages: 660-674
Type: Article
ISSN: 1743-9590, 1466-0970
Année de publication: 2019
Volumen: 20
Número: 4
Pages: 660-674
Type: Article