Global marketing strategy in professional sports. Lessons from FC Bayern Munich
ISSN: 1743-9590, 1466-0970
Year of publication: 2019
Volume: 20
Issue: 4
Pages: 660-674
Type: Article
ISSN: 1743-9590, 1466-0970
Year of publication: 2019
Volume: 20
Issue: 4
Pages: 660-674
Type: Article