Global marketing strategy in professional sports. Lessons from FC Bayern Munich

  1. Baena, V.
Journal:
Soccer and Society

ISSN: 1743-9590,  1466-0970

Year of publication: 2019

Volume: 20

Issue: 4

Pages: 660-674

Type: Article

DOI: 10.1080/14660970.2017.1379399 GOOGLE SCHOLAR
Data source: Scopus