Publicacións en colaboración con investigadores/as de Universidad de Málaga (9)

2023

  1. Análisis de las marcas publicitarias como identificadores de distopía: presencia de marca en black mirror

    SERIARTE, Núm. 4, pp. 113-135

  2. Managing Digital Presence in Wineries Practicing Heroic Agriculture: The Cases of Ribeira Sacra and Lanzarote (Spain)

    Agronomy, Vol. 13, Núm. 3

2022

  1. Strategic Management of the Malaga Brand through Open Innovation: Tourists and Residents’ Perception

    Journal of Open Innovation: Technology, Market, and Complexity, Vol. 8, Núm. 1

2021

  1. Transmission of place branding values through experiential events: Wine bc case study

    Sustainability (Switzerland), Vol. 13, Núm. 6

2020

  1. Active listening in the management of crisis communication: Case study of the 2017 terrorist attack in Barcelona

    Comunicación y sociedad = Communication & Society, Vol. 33, Núm. 4, pp. 61-74

  2. Effects of social media on enotourism. Two cases study: Okanagan Valley (Canada) and Somontano (Spain)

    Sustainability (Switzerland), Vol. 12, Núm. 17

  3. Release of the fourth season of money heist: Analysis of its social audience on twitter during lockdown in Spain

    Information (Switzerland), Vol. 11, Núm. 12, pp. 1-15

  4. Social-media analysis for disaster prevention: Forest fire in artenara and valleseco, Canary Islands

    Journal of Open Innovation: Technology, Market, and Complexity, Vol. 6, Núm. 4, pp. 1-18

2019

  1. La comunicación corporativa en Facebook de las marcas españolas de moda Zara y Mango

    Prisma Social: revista de investigación social, Núm. 24, pp. 233-254