Transmission of place branding values through experiential events: Wine bc case study
- Cristófol, F.J.
- Cruz-Ruiz, E.
- Zamarreño-Aramendia, G.
Journal:
Sustainability (Switzerland)
ISSN: 2071-1050
Year of publication: 2021
Volume: 13
Issue: 6
Type: Article
DOI:
10.3390/SU13063002
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HANDLE:
https://hdl.handle.net/10630/33709