Department: ON LINE ARQUITECTURA Y DISEÑO

Faculty: ESCUELA DE ARQUITECTURA, INGENIERÍA Y DISEÑO

Email: leila.lunguleac@universidadeuropea.es

Personal web: https://www.linkedin.com/in/leila-phd/

Doctor by the Universidad Europea de Madrid with the thesis Crear y mantener la ventaja competitiva estudio sobre la ventaja competitiva por medio de la innovación y creratividad en las universidades 2016. Supervised by Dr. José Luis Martínez Rubio.

Doctor by the Universidad de Málaga with the thesis Managing marketing strategies and public relations in public universities. Study of the new communications techniques 2022. Supervised by Dr. David Selva Ruiz, Dr. Miguel de Aguilera Moyano.

I'm a passionate strategist, entrepreneur, and innovator in education, dedicated to driving the wave of sustainable digital transformation and shaping innovative marketing strategies. My journey has been marked by recognition for pioneering digital transformation, crafting successful marketing strategies, and igniting innovation in fiercely competitive European markets and universities. Over the last decade, I've developed "The Strategy of Kindness," a revolutionary approach to unite businesses with purpose. With a primary focus on strategy, my journey starts with transformation, paving the way for sustainable practices and subsequently diving into digitalization. This approach has proved instrumental in my role as an innovator in education, guiding leaders and organizations through a successful transformative journey. "The Strategy of Kindness" is all about fostering a culture of positivity and trust, where businesses come together with a shared purpose. My core belief? We need to shift the commercial paradigm towards helping rather than just selling, and championing sustainable marketing strategies. Beyond my professional journey, I'm a dedicated professor, teaching new business models, marketing management and communication at Universidad Europea Madrid. Armed with two doctorates—one in Economics and Business from the European University of Madrid in 2016, and a second in Communication from the University of Malaga in 2022—I'm committed to research, coaching, and mentorship.