FRANCISCO JAVIER
CRISTOFOL RODRIGUEZ
PROFESOR ACREDITADO
![Foto de FRANCISCO JAVIER](/img/nophoto.png)
![Foto de Universidad de Málaga](/img/noimage_org.png)
Universidad de Málaga
Málaga, EspañaPublicaciones en colaboración con investigadores/as de Universidad de Málaga (10)
2024
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Erratum to “Strategic management of the Malaga brand through open innovation: Tourists and residents’ perception” [J. Open Innov.: Technol. Mark. Complex. 8(1) (2022) 28] (Journal of Open Innovation: Technology, Market, and Complexity (2022) 8(1), (S219985312201037X), (10.3390/joitmc8010028))
Journal of Open Innovation: Technology, Market, and Complexity
2023
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Análisis de las marcas publicitarias como identificadores de distopía: presencia de marca en black mirror
SERIARTE, Núm. 4, pp. 113-135
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Managing Digital Presence in Wineries Practicing Heroic Agriculture: The Cases of Ribeira Sacra and Lanzarote (Spain)
Agronomy, Vol. 13, Núm. 3
2022
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Strategic Management of the Malaga Brand through Open Innovation: Tourists and Residents’ Perception
Journal of Open Innovation: Technology, Market, and Complexity, Vol. 8, Núm. 1
2021
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Transmission of place branding values through experiential events: Wine bc case study
Sustainability (Switzerland), Vol. 13, Núm. 6
2020
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Active listening in the management of crisis communication: Case study of the 2017 terrorist attack in Barcelona
Comunicación y sociedad = Communication & Society, Vol. 33, Núm. 4, pp. 61-74
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Effects of social media on enotourism. Two cases study: Okanagan Valley (Canada) and Somontano (Spain)
Sustainability (Switzerland), Vol. 12, Núm. 17
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Release of the fourth season of money heist: Analysis of its social audience on twitter during lockdown in Spain
Information (Switzerland), Vol. 11, Núm. 12, pp. 1-15
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Social-media analysis for disaster prevention: Forest fire in artenara and valleseco, Canary Islands
Journal of Open Innovation: Technology, Market, and Complexity, Vol. 6, Núm. 4, pp. 1-18
2019
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La comunicación corporativa en Facebook de las marcas españolas de moda Zara y Mango
Prisma Social: revista de investigación social, Núm. 24, pp. 233-254