Publicaciones (101) Publicaciones de VERONICA BAENA GRACIA

2024

  1. Impossible is nothing even in times of COVID-19. Effective strategy lessons from the Real Madrid F.C

    Soccer and Society, Vol. 25, Núm. 3, pp. 289-306

2023

  1. Análisis estratégico de la conducta competitiva del sector de vehículos eléctricos en España: concentración y penetración de mercados

    Generis publishing

  2. The Importance of Social Identification through Digital Marketing to Cultivate Emotional Attachment towards the Brand: Evidence from the Teal Madrid, F.C.

    International Journal of Marketing, Communication and New Media, pp. 56-76

2022

  1. Vinculación emocional hacia la marca y marketing digital como estrategia de éxito en tiempos de covid-19

    Revista de marketing y publicidad, Núm. 6, pp. 35-56

2021

  1. El uso de TICs en el aprendizaje experiencial de la generación millennial en entornos virtuales internacionales

    Challenged-Based Learning: un puente metodológico entre la educación superior y el mundo profesional (Thomson Reuters Aranzadi), pp. 231-246

2020

  1. MOOC and professional skills development: Enhancing public speaking competence with international teams through Google Classroom

    Proceedings of 2020 IEEE Learning With MOOCS, LWMOOCS 2020

2019

  1. Assessment Evolution: Introduction of Experiential Learning, Use of ICT and Influence on Academic Results and Performance

    Studies in Systems, Decision and Control (Springer International Publishing), pp. 131-142

  2. Descripción de una experiencia de aprendizaje basado en retos para contribuir a la transformación social

    Investigación comprometida para la transformación social: actas del XIX Congreso Internacional de Investigación Educativa

  3. El aprendizaje experiencial como metodología docente: buenas prácticas coord.

    Narcea

  4. Experiencias innovadoras del aprendizaje experiencial en el marco de la educación superior

    Brazilian Journal of Development, Vol. 5, Núm. 12, pp. 28798-28808

  5. Experiential learning with international teams: best practices to develop it on virtual learning

    INTED 2019

  6. Getting Supporter Engagement in Sports: The Role of Digital and Mobile Marketing in the Real Madrid F.C.

    Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations (IGI Globa), pp. 130-146

  7. Global marketing strategy in professional sports. Lessons from FC Bayern Munich

    Soccer and Society, Vol. 20, Núm. 4, pp. 660-674

  8. Golden Medals: The Impact of Individual Social Responsibility on Sports Corporate Reputation

    Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations (IGI Global), pp. 25-46

  9. La memoria de ayer: revivir el pasado en el aula a través de estrategias de aprendizaje experiencial y e] uso de los medios digitales

    Educación y felicidad en las ciencias sociales y humanidades: un enfoque holístico para el desarrollo de la creatividad en la era digital (Tirant lo Blanch), pp. 371-395

  10. The Revolution of Active Methodologies: Experiential Learning and Reflection in Higher Education

    Studies in Systems, Decision and Control (Springer International Publishing), pp. 97-104

  11. The use of ASANA to improve communication, interaction and collaborative work in virtual learning environments

    INTED 2019

2018

  1. Experiential learning and international collaboration through virtual environment to potentiate professional skills in higher education students

    EDULEARN 18

  2. Getting brand commitment through Internet and mobile sports marketing: An insight on Real Madrid football team

    Sports Media, Marketing, and Management: Breakthroughs in Research and Practice (IGI Global), pp. 1-17

  3. Getting brand commitment through internet and mobile sports marketing: An insight on real madrid football team

    Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1453-1469