Publications by the researcher in collaboration with Robert Elmerhaus (2)

2016

  1. Addressing the drivers of customer relationship management systems. An insight on the effect of new media in the German service sector

    Lambert Academic Publishing, pp. 0-240

2015

  1. New Media – An Opportunity to Customer Relationship Management? A review-based analysis of success factors and success effect

    International Journal of Management and Business, Vol. 6, Núm. 2, pp. 100-131