Success Factors in Sporting Events through IPA Approach

1. León-Quismondo, Jairo
2. Burillo, Pablo
3. Santos, Thiago
4. Fernández-Luna, Álvaro

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DOI: 10.4324/9781003388050-17 GOOGLE SCHOLAR lock_openAcceso abierto editor

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This chapter offers an innovative approach to determine success factors in an international horse show jumping event. The selected event is settled in Madrid, Spain, as part of a larger international championship, with relevance from the economic perspective. It addresses an innovative method in the sports industry for measuring strengths and weaknesses: Importance-Performance Analysis (IPA). This chapter is based on a case study that addresses event evaluation from a practical approach. Different priorities are established from the analyzed data, mainly related to the food and beverage service, the organizational aspect, comfort, and event environment. Although this is an event-focused chapter, it has great implications for other markets in the sports industry. Hence, this chapter has great implications for practitioners, educators, university students, and researchers.