Estudio de los métodos de fidelización. Análisis y comparativa de métodos en España
- Enrique Carvajal Zaera 1
- Marta Domínguez de la Concha-Castañeda 2
- 1 Sizet Experience Group, España
- 2 Universidad de Sevilla, España
ISSN: 1578-214X, 1887-7370
Année de publication: 2015
Número: 23
Pages: 229-248
Type: Article
D'autres publications dans: Creatividad y sociedad: revista de la Asociación para la Creatividad
Résumé
The development of this work is focused on existing relationship between the concepts of value, satisfaction and loyalty. This knowledge will let us to understand the concept and performance of loyalty program. Ending describing the different loyalty programs existing in Spain and comparing them in the retailing distribution sector.