Product or service tangible and intangible variablesthe creation of the itness application ‘punnett square’ (faps)

  1. Addolorato, Silvio 1
  1. 1 IGOID Group, University of Castilla-La Mancha, Toledo (Spain)
Revista:
Sport TK: revista euroamericana de ciencias del deporte

ISSN: 2340-8812,  2254-4070

Año de publicación: 2018

Volumen: 7

Número: 2

Páginas: 9-16

Tipo: Artículo

DOI: 10.6018/SPORTK.343051 DIALNET GOOGLE SCHOLAR lock_openDIGITUM editor

Otras publicaciones en: Sport TK: revista euroamericana de ciencias del deporte

Resumen

La industria itness y salud (H&F) siempre marcó más las vari- ables tangibles de los productos antes de las intangibles. Hoy en día, en los modelos de negocios que funcionan, se ha demostrado como estas resul- tan increíblemente útiles. La aplicabilidad y usabilidad de recursos itness (productos, servicios o soluciones mixtas) se planean sobre el innovador enfoque que deine estas calidades más escondidas. Esta revisión de la lit- eratura académica tiene el reto de evidenciar este ‘lado B’. La introducción de la herramienta nombrada Fitness Applications ‘Punnett Square’ (FAPS) ayudará a entender de forma mejor los recursos del sector itness que siguen en continuo desarrollo. También, resultará aplicable a todos los profesion- ales del sector que utilizan equipos (físicos o menos) en su día a día en instalaciones deportivas. Bien para todo lo que ya está en posesión para aumentar los niveles de valoracción, tanto como para todas las elicciones frente a acciones futuras.

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Fuente de los datos: Dialnet