Product or service tangible and intangible variablesthe creation of the itness application ‘punnett square’ (faps)

  1. Addolorato, Silvio 1
  1. 1 IGOID Group, University of Castilla-La Mancha, Toledo (Spain)
Revista:
Sport TK: revista euroamericana de ciencias del deporte

ISSN: 2340-8812,  2254-4070

Ano de publicación: 2018

Volume: 7

Número: 2

Páxinas: 9-16

Tipo: Artigo

DOI: 10.6018/SPORTK.343051 DIALNET GOOGLE SCHOLAR lock_openDIGITUM editor

Outras publicacións en: Sport TK: revista euroamericana de ciencias del deporte

Resumo

Health and itness (H&F) industry has always highlighted prod- uct’s tangible variables over untouchable ones. Nowadays conspicuous market models are proving that these facets are increasingly required by international societies and contexts and are demonstrated to be incredibly useful. he applicability and usability of itness resources (products, ser- vices or mixed solutions) depends upon a genuinely innovative approach to the deinition of those hidden intangible variables. his literature analysis underline that also academic contributions focus more attention on ‘touch- able’ variables, but it’s now the time for the ‘B side’. he introduced Fitness Applications ‘Punnett Square’ (FAPS) tool helps to better understand the ever-growing world of itness industry resources. It is also direct applicable to all those sector professionals who operate in their daily-life facility rou- tine, with the inal goal to increase levels of assessment of H&F product and service knowledge, for what already own and for emergent choices or purchasing actions.

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Fonte de datos: Dialnet