Commitment to the Future: The Tour de France Rides for a More Sustainable World

  1. León-Quismondo, Jairo
  1. 1 Universidad Europea de Madrid
    info

    Universidad Europea de Madrid

    Madrid, España

    ROR https://ror.org/04dp46240

Libro:
Dealing with Socially Responsible Consumers

ISBN: 9789811944567,  9789811944574

Año de publicación: 2022

Páginas: 389-401

Tipo: Capítulo de Libro

DOI: 10.1007/978-981-19-4457-4_22 GOOGLE SCHOLAR lock_openAcceso abierto editor

Resumen

(a) Situation faced: The Tour de France, with more than a century of history, provides great opportunities for raising awareness of socially responsible behaviors among citizens, not only from France but also from other regions in the world; (b) Action taken: The Tour de France is committed to the future. Responsible actions are deployed in three main axons: sustainable transportation, commitment with the charter of 15 eco-friendly commitments, and specific in-route measures; (c) Results achieved: Currently, the Tour de France is a leading sport event in terms of Corporate Social Responsibility. Their actions positively influence large social masses from all over the world; (d) Lessons learned: This case provides good examples of a socially responsible sport event that spreads messages to national and international spectators.

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