Influence of previous experience on the perceptions of the spectators in an international equestrian event

  1. Jairo León-Quismondo 1
  2. Álvaro Fernández-Luna 1
  3. José Bonal 1
  4. Pablo Burillo 1
  1. 1 Universidad Europea de Madrid
    info

    Universidad Europea de Madrid

    Madrid, España

    ROR https://ror.org/04dp46240

Revista:
Journal of Sports Economics & Management

ISSN: 2340-7425

Any de publicació: 2021

Volum: 11

Número: 1

Pàgines: 117-127

Tipus: Article

GOOGLE SCHOLAR lock_openAccés obert editor

Altres publicacions en: Journal of Sports Economics & Management

Resum

The success of sporting events depends, to a large extent, on the perceptions of the spectators. For this, an efficient management of the services offered is necessary. In Spain, equestrian events are growing in importance. The present study aims to evaluate the importance and the performance of spectators of an equestrian event, depending on whether they had previously attended similar events or not. A sample of 367 spectators was accessed (53.1% had previously attended similar equestrian events; 46.9% had not attended previously). A questionnaire based on Importance-Performance Analysis was distributed with the same 10 items (importance and performance). The results obtained show the level of demanding profile of the spectators, of which higher levels of importance were obtained than of performance. Significant differences were established between spectators with previous experience, with higher scores in sports aspects, and spectators without previous experience, with higher scores in extra activities in the venue. These data are considered useful to improve the service offered based on the characteristics of each segment

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