Esports Sponsorship from the Point of View of Managers. The Case of the Spanish eSports Industry

  1. Fernandez-Luna, Álvaro 1
  2. León Quismondo, Jairo 1
  3. Bonal, José 1
  4. Burillo, Pablo 1
  1. 1 Universidad Europea de Madrid
    info

    Universidad Europea de Madrid

    Madrid, España

    ROR https://ror.org/04dp46240

Actas:
30th European Sport Management Conference

Editorial: EASM

Año de publicación: 2022

Páginas: 321-322

Tipo: Aportación congreso

GOOGLE SCHOLAR

Resumen

This research aimed to analyze the opinions and thoughts of main stakeholders (clubs andsponsors) in the Spanish esport industry about the sponsorship objectives and actions carriedout in 2021 and the future investment plans and improvements for 2022. Because of thisobjective, we can establish the following research questions:- Are esports a safe investment for sponsor companies?- What are the main sponsorship objectives for companies and clubs? Are there differencesbetween endemic and non-endemic brands in these objectives?- What are the improvements that can be applied to the sponsorship agreements betweencompanies and clubs?