Aplicación del método DELPHI para identificar los factores clave de fidelización entre proveedor y cliente dentro del sector eléctrico
- José Muruais Rodríguez
- Juan Carlos Sánchez Rodríguez
ISSN: 1696-8085
Year of publication: 2012
Issue: 10
Type: Article
More publications in: Tecnología y desarrollo
Abstract
To identify the factors that explain the loyalty of customers in the electricity sector, and to the limitations of traditional forecasting techniques and those group interaction based on subjective information is chosen by the application of the Delphi method, developed by Dalkey and Helmer at the Rand Corporation in 1951, understood as a systematic and iterative process aimed at obtaining the views, and if possible consensus, a group of experts