Deconstrucción del concepto teórico de eficiencia en comunicación publicitaria gráfica, aplicado al ámbito semántico del cartel de Semana Santa
- 1 Universidad Europea de Madrid, España
ISSN: 1578-214X, 1887-7370
Datum der Publikation: 2015
Nummer: 24
Seiten: 187-207
Art: Artikel
Andere Publikationen in: Creatividad y sociedad: revista de la Asociación para la Creatividad
Zusammenfassung
This study intends to translate a model of analysis to understand the effectiveness of advertising communication graph. Among the factors that affect its efficiency find: attention, memory, perceptual system, understanding, and especially the rhetoric as the axes of the reading public place within the schemes proposed by the issuer persuasive. Beyond this, we will close these pages with an obligatory mention of the concept of semantic condensation as the key to the efficiency of the message. So we chose the application of our research on the poster for Easter.