Redefinición de los fundamentos teóricos del concepto de eficiencia en publicitaria gráfica
ISSN: 1576-3420
Year of publication: 2010
Year: 13
Issue: 23
Pages: 65-84
Type: Article
More publications in: Revista de Comunicación de la SEECI
Abstract
This article intends to translate a model of analysis to understand the effectiveness of advertising communication graph. Among the factors that affect its efficiency find: attention, memory, perceptual system, understanding, and especially the rhetoric as the axes of the reading public place within the schemes proposed by the issuer persuasive. Beyond this, we will close these pages with an obligatory mention of the concept of semantic condensation as the key to the efficiency of the message.