La internalización de la franquicia española y sus formas de penetración de mercados

  1. Baena Graciá, Verónica
  2. Cerviño Fernández, Julio
Revista:
Cuadernos de economía y dirección de la empresa

ISSN: 1138-5758

Año de publicación: 2009

Número: 40

Páginas: 47-82

Tipo: Artículo

DOI: 10.1016/S1138-5758(09)70042-8 DIALNET GOOGLE SCHOLAR

Otras publicaciones en: Cuadernos de economía y dirección de la empresa

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