Modeling global franchising in emerging markets: An entry mode analysis
ISSN: 1066-9868, 1528-6959
Year of publication: 2009
Volume: 15
Issue: 3-4
Pages: 164-188
Type: Article
ISSN: 1066-9868, 1528-6959
Year of publication: 2009
Volume: 15
Issue: 3-4
Pages: 164-188
Type: Article