Identifying the factors driving market selection in Latin America. An insight from the Spanish franchise industry
- Baena, V.
- Cerviño, J.
Aktak:
Procedia - Social and Behavioral Sciences
ISSN: 1877-0428
Argitalpen urtea: 2011
Alea: 24
Orrialdeak: 340-350
Mota: Biltzar ekarpena