Investing time wisely: Enhancing brand awareness through stakeholder engagement in the service sector

  1. Mattera, M.
  2. Baena, V.
  3. Cerviño, J.
Revue:
International Journal of Management Practice

ISSN: 1741-8143,  1477-9064

Année de publication: 2014

Volumen: 7

Número: 2

Pages: 126-143

Type: Article

DOI: 10.1504/IJMP.2014.061474 GOOGLE SCHOLAR
La source de données: Scopus