The role of sports as an agent of social change and marketing performance: Examining the charitable face of Real Madrid

  1. Baena, V.
Book:
Routledge Handbook of Sports Marketing

ISBN: 9781138823518,  978-1-315-74202-1

Year of publication: 2015

Pages: 369-382

Type: Book chapter

DOI: 10.4324/9781315742021 GOOGLE SCHOLAR
Data source: Scopus