I can’t help falling in love with my team: Active engagement in social initiatives as a driver of fan commitment in sports

  1. Baena, V.
Liburua:
Routledge Handbook of Football Marketing

ISBN: 9781138289321

Argitalpen urtea: 2017

Orrialdeak: 297-314

Mota: Liburuko kapitulua

DOI: 10.4324/9781315267203 GOOGLE SCHOLAR
Datuen iturria: Scopus