The effect of franchisor characteristics and host country features on the foreign entry mode. Lessons from the Spanish franchise system lessons from the Spanish franchise system

  1. Baena, V.
Journal:
International Journal of Business and Globalisation

ISSN: 1753-3635,  1753-3627

Year of publication: 2018

Volume: 20

Issue: 4

Pages: 457-478

Type: Article

DOI: 10.1504/IJBG.2018.093579 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus